The site was developed to interface with Star 102.1's half-off deals program. The program offers gift certificates and other discounts at half the face value. The site targeted advertisers in the Sevier county area and attracted visitors from the region to take advantage of discount lodging, food and other products or services.

To allow for a nice separation between the current advertisers of Star 102.1's half-off deals and the advertisers of the Sevier county area the Smokies Holiday Guide was established. This site acts as a portal to each of the featured half-off deals. The site also serves special prizes and giveaways to its visitors to entice return visits and additional interaction. During its 3 month run the Smokies Holiday Guide generated thousands of pageviews and unique visitors and sold hundreds of gift certificates.