Happy New You! Not a phrase you hear often unless you happen to hear The Rush Fitness Complex's newest radio spot. January is the month for many to move forward with those New Year's resolutions to get in shape, it's no wonder January is one of the company's largest months.

We worked with The Rush to develop billboards, marketing collateral, direct mail pieces and more. This company is not short on energy to we had to make sure that the advertising didn't fall flat either. This campaign spanned 3 regional markets and lasted a term of 3 months. It was important that we extended the brand through the advertising and from the end result we hit the mark.